SEM

7 Efficient Tips for Writing Compelling Adwords Ads

23 Feb , 2017  

7 Efficient Tips for Writing Compelling Adwords Ads

Advertising on Adwords ensures every business to stand on top of SERPs and grab readers attention and reach new customers. But creating an advert and spending money on it is not enough. Now when even small businesses are focusing on digital platforms to market, competition has increased to another level, so it becomes crucial to […]

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Google Analytics, SEM

How to Link Google Adwords & Google Analytics

16 Oct , 2016  

How to Link Google Adwords & Google Analytics

Google has helped small businesses and big brands to mark their strong impression on web and as well as on their audiences by providing most proficient tools; and two among them are Google Analytics and Google Adwords. Where Analytics helps in understanding the website’s performance and Adwords helps in advertising the services or products on […]

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SEM

7 Reasons Why Your Business Should Be Using Google Adwords

8 Sep , 2016  

7 Reasons Why Your Business Should Be Using Google Adwords

Digital Marketing is been changing the phase of marketing in recent years and Google Adwords is the crucial platform for this huge transformation. When a customer is looking for a service or product, he would mostly go to Google and search; in this case Google Adwords helps you get found online on various channels. It […]

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SEM

Keyword Match Types in Google Adwords

2 Dec , 2015  

Keyword Match Types in Google Adwords

When it comes to Adwords, it’s all about keywords. User search queries should match the keywords that are linked to relevant ads created by Adwords. It is quite important to decide for which keywords should your ads trigger and also understand the purpose of the search made; in order to serve the user better and […]

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SEM

10 Most Common Google Adwords Mistakes You Need to Avoid

29 Sep , 2015  

10 Most Common Google Adwords Mistakes You Need to Avoid

Opting Google Adwords to convey your message to the audience directly? That’s a great and powerful tool, which has the capability to reach your targeted customers even in the online marketing chaos. Choosing to get paid traffic for your business website is a wise choice, only when you manage it correctly. Because having some keywords, […]

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SEM

Google Adwords Remarketing Explained | Digital Verge

3 Aug , 2015  

Google Adwords Remarketing Explained | Digital Verge

Google Adwords provides ample opportunities to advertise and market a product or a business in various ways, through different advertising networks. Remarketing is one of the most effective online advertising channel of Google Adwords, where you can reach out those users who have visited you once and turn them out to be your customers. Well, […]

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SEM

Google AdWords Bidding Strategies Guide

29 Jun , 2015  

Google AdWords Bidding Strategies Guide

Adwords provides ample options for the advertisers and gives them control over what they advertise, to whom and for how much cost. Bidding Strategies provide them flexible options to choose smart payment ways to minimize their spendings and even organize according to their goals. Having multiple options, sometimes its confusing to choose perfect bidding strategy […]

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SEM

5 Key Metrics to Measure Performance of Google Adwords Campaigns

16 Jun , 2015  

5 Key Metrics to Measure Success of Google Adwords

Are you managing the Google Adwords Campaign? If yes, do you keep track of more than hundreds of metrics that are available for tracking and analysis of the campaign? It is difficult at times, but when you understand clearly the working of Adwords and its influential metrics and every nook and corner, its pretty manageable. Analysis […]

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SEM

Understanding Google Advertising Network | Google Adwords

14 May , 2015  

Google Advertising Network

Google Adwords is a great platform to market your brand and reach your customers, but you should know how you are going to work with it and what will be your goals? Adwords gives ample ways to advertise your brand, Let’s look at the Google’s advertising networks and different ad formats you can choose from. […]

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SEM

Understanding Google Adwords Campaign Structure

21 Apr , 2015  

Adowrds Campaign Structure

For any successful Adwords campaign, the basic thing that is needed is proper structuring of the campaign; and it is possible when campaign structure is understood well. So, today let’s see the basic Google Adwords Campaign Structure.     Adwords works in three prominent pillars and these pillars make a basic structure, they are: Account […]

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SEM

What is Quality Score & Why is it Important?

7 Mar , 2015  

Quality Score and Its Importance

While maintaining Google AdWords campaign, one should be so tricky and analytical in order to gain maximum clicks with minimum budget. You might be wondering? Maximum clicks can be possible only if the Ad is positioned in the Top right? And to position it on top, it costs more. Not really, Quality Score can actually […]

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