Snapchat allows its users to capture a moment and narrate it to the friends/followers through Snapchat Stories. Audiences were attracted to this story-telling feature of Snapchat, until Facebook owned Instagram has introduced “Instagram Stories” to the audience. Both the big social media platforms are on head-to-head competition holding onto the same feature.
Now, people have two great options for sharing their stories, which one would they prefer?
That’s a pretty tough question, but you got to know that Instagram is used by 52% of teens when compared to 41% who use Snapchat. Coming to businesses, it is tough decision to choose between the two.
Let’s check out the below infographic by MediaKix, that gives comparison between two platforms making it easy for businesses to understand how they vary in terms of functions, features, demographics and much more.