Google Analytics knows more about your website than you do, which makes this analytics tool powerful and vital to measure performance of a website. Google Analytics is mandatory for any website that’s going online for some action. Analytics gives enormous data about your website that includes traffic details, geographic data, all referrals to your website, behavior of your visitors and also tracks your goals.
When there is lot going on, audience, acquisition, channels, goals, referrals and much more; it’s quite difficult for website owners to analyze the data. Google Analytics is smart enough to measure online performance of your website, even you have to be smarter to understand the metrics and analytics data it provides. Check out 7 Metrics, that has to be monitored every day.
A session is the number of interactions made by a user in given time frame. Google Analytics, defines a time frame of a session to be 30 minutes. So, a user entering to your website, and spends 30 minutes on your website, then a session counts. Whereas, User is the number of Unique Visitors to the website.
In a session user can visit ‘n’ number of pages and perform an action. A single user can have multiple sessions, if they spend more than 30 minutes on your website or re-visit your website without clearing the cache. Having an eye on number of sessions and users daily would give clear picture of how many users are visiting your website.
Every business needs new visitors and even returning visitors, isn’t? Google analytics clearly shows the percentage of new visitors and returning visitors, which makes business owners to analyze their performance. New Visitors determine how good your brand is able to attract new customers, and returning visitors determine that your brand is potential enough and states that users are interested to contact your business. So having good balance between two ratios is crucial.
Google Analytics gives traffic sources data in-detail, by which any business can determine their potential areas, keywords that users type and enter your website, referral data and social referrals. Knowing from where traffic is coming is a great way to understand your targeted customers behaviour and their presence over different channels. Mainly traffic sources are categorized as below:
Organic: Traffic that head to your website through search engines
Direct: Traffic that directly comes to your website, typing address in browser
Referral: Traffic that comes from other websites
Social: Traffic that is from social media
Track the traffic sources data daily and determine from which channels most of your traffic is from and enhance your presence more in those particular channels.
Some of the visitors might not like your website, they exit your website without visiting another page also, the percentage of leaving visitors is calculated as bounce rate. It is the percentage of visitors leaving the website immediately after arriving; so this percentage should be as low as possible. Daily have a look on this metric, if its going high you need consider average time spent on the site and exit pages; then modify the pages and the content to hold on to your visitors.
The more time visitors spend on your website, more beneficial it is. Average session duration gives the time spent on an average in single session by the visitors. If your webpage is having loads of content and visitors is on-site for only few seconds, then they are not really reading the content. The average time spent has to be more, so make sure webpages are having good content, images and high loading speed.
When there are multiple pages on the website, there will be some pages, where you want your audience to get engaged. Keep an eye, which pages and content is liked by the visitors the most.
Conversion rate is the crucial metric, every webmaster should measure. This metric would give data of visitors that have completed your desired action on the website. Now, the desired action can be anything, signing up, buying the product, writing a review or social shares. So, determine your goals, create them and measure.
Monitor these metrics everyday and enhance your website performance in every possible way. Tell us what all metrics matters for your website the most, comment below!