Every webmaster monitors their Google Analytics data daily, having record of number of sessions, users and pageviews; is that enough? Absolutely NO. Knowing overview of the metrics is not enough to analyze the performance of the website and reaching your goals. Most important thing is to know whether your website is helping your business to grow or not.
Know more about Sessions, Users & Pageviews
Every website has a goal, either to gain more customers, or get signups or to sell their products and many more. Analytics not only helps you to know about the traffic, but also can tracks your goals. It reveals the data of:
So how do we track the goals? That’s possible when you create your goals for your business. It’s important for you to identify the purpose of your website first, and track the data of users that reach your purpose.
The procedure is very simple, Google allows webmasters to set up to 20 goals. Once goal is created it cannot be deleted, it can either be modified or paused. Steps to create goals:
There are four types of goals that can be created:
Any target URL, such as signup page or payment page or any other page landing on which values for your business can be tracked by this goal. Here you need to give the destination URL, landing on which user will attain your goal.
The destination URL can be a thank you page, billing page or any other. Here funnel option is also provided that can specify a path towards the destination, and determines the path of the users towards the target.
If you want to know the number users that spend particular period of time on your website, set that period to be duration. If users stays on your website in that duration, he is said to satisfy your goal. Duration may be in minutes, seconds and even in hours.
Pages/Screens per Sessions:
If the user views specified number of pages set by you in a single session, is said to complete the goal. Give the number of pages you want users to visit in order to complete the goal.
This goal is based on the actions of the user’s; action can be playing a video, downloads or any widget action; satisfying which user is said to reach your goal. But these goals depends on the Event data collected by Google Analytics, therefore you need to set up Events first. Any element that your visitors interact with can be tracked with events.
So get started, with the goals and track the performance and growth of your business.