SEM

Keyword Match Types in Google Adwords

2 Dec , 2015  

Keyword Match Types in Google Adwords

When it comes to Adwords, it’s all about keywords. User search queries should match the keywords that are linked to relevant ads created by Adwords. It is quite important to decide for which keywords should your ads trigger and also understand the purpose of the search made; in order to serve the user better and […]

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SEO

Image Optimization for SEO | SEO Guide

1 Dec , 2015  

Image Optimization for SEO | SEO Factors

Search Engines are becoming smarter day by day, online marketers are also trying hard to list their websites in top positions using SEO and other digital marketing methods. There are some simple SEO techniques that would directly affect your search rankings, and one of them is Image Optimization.     Visuals play a major role […]

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Google Analytics, SEO

How to Link Google Analytics and Search Console

6 Nov , 2015  

How to Link Google Analytics and Search Console

Google Analytics and Search Console (Previously known as Webmaster Tool) are the treasurers of enormous data about your website, one holding data of your visitors and other technical aspects in Googlebot point of view. So, both the tools are important for every webmaster to understand the performance of the website in both audience and search […]

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Google Analytics

7 Google Analytics Metrics You Should Monitor Everyday

5 Nov , 2015  

7 Google Analytics Metrics You Should Monitor

Google Analytics knows more about your website than you do, which makes this analytics tool powerful and vital to measure performance of a website. Google Analytics is mandatory for any website that’s going online for some action. Analytics gives enormous data about your website that includes traffic details, geographic data, all referrals to your website, […]

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Social Media

10 Reasons Why Every Business Should Use Facebook

2 Nov , 2015  

10 Reasons Why Every Business Should Use Facebook

A few years back, business will not have needed any social media presence to interact with the customers and showcase their services, but now it is Vital. Any business should consider Social Media has potential platforms to pitch their business and increase the branding. There are certain important Social Media platforms that have to be […]

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Social Media

10 Tips for Successful Google Plus Page

15 Oct , 2015  

10 Tips for Successful Google Plus Page

Google My Business, is great marketing opportunity that can’t be missed by any marketing professional, small business owners, brands and by an individual blogger too. A simple yet effective Google Plus page can introduce your brand to your customers, redefines your presence on Google and also boosts up your Google search rankings. It is great […]

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Social Media

Best Social Media Platforms for Your Business

10 Oct , 2015  

Best Social Media Platforms for Your Business

Businesses always look for opportunities to grow in every possible way. In digital era, there are ample options to grow and build a strong customer base. There are many digital platforms that can contribute for your business growth in every aspect, and Social Media platforms are one of them. When Social Media is added onto […]

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SEO

What is Canonicalization? How is It Important for SEO?

1 Oct , 2015  

What is Canonicalization? How is Important for SEO?

SEO results have always been unpredictable, Gaining a constant ranking position and knowing the reasons for it; is actually not possible. So how do we make sure that we gain consistent search engine rankings for the website? It’s only by passing all the SEO factors and doing clean link building. Let’s talk about important technical […]

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SEM

10 Most Common Google Adwords Mistakes You Need to Avoid

29 Sep , 2015  

10 Most Common Google Adwords Mistakes You Need to Avoid

Opting Google Adwords to convey your message to the audience directly? That’s a great and powerful tool, which has the capability to reach your targeted customers even in the online marketing chaos. Choosing to get paid traffic for your business website is a wise choice, only when you manage it correctly. Because having some keywords, […]

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Social Media

Effective Ways to Boost SEO of Twitter Account

24 Sep , 2015  

Effective Ways to Boost SEO of Twitter Account

Social Media, we know it’s very important for every kind of business and brand. Social platforms provides great opportunity to engage with customers, maintain good relations with clients and most importantly to build your brand. SEO and Social Media working together can create stronger impact on your audience. Well, that raises a question: Does Social […]

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SEO

Filename Optimization | SEO Best Practices

9 Sep , 2015  

Filename Optimization | SEO Best Practices

Optimizing website is not complicated when we take care of little things from the scratch. There are many simple elements or factors that may give drastic change in your search rankings; and one of them is “The way of naming the Files”.     Having optimized filenames and considering them is the simplest method to […]

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Google Analytics

How to Set Up Goals in Google Analytics

5 Sep , 2015  

GA Goals Creation

Every webmaster monitors their Google Analytics data daily, having record of number of sessions, users and pageviews; is that enough? Absolutely NO. Knowing overview of the metrics is not enough to analyze the performance of the website and reaching your goals. Most important thing is to know whether your website is helping your business to […]

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Social Media

How to Verify your Facebook Page?

27 Aug , 2015  

How to Verify your Facebook Page?

Fake profiles and pages are another side of Facebook, that tricks the users. In recent times, many fake pages have been created on the names of different celebrities, artists, brands and icons; people get deviated and follow those pages. Which is the total misuse, So How do you protect genuineness and authenticity of your brand/icon? […]

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Social Media

5 Ways to Boost SEO of your Facebook Page

24 Aug , 2015  

5 Ways to Boost SEO of your Facebook Page

Businesses and Brands are moving onto Facebook marketing in order to increase the customer relationship, which is the great asset for any business in customer interaction and service point of view. Even customers are looking forward to connect with the brands using Facebook, which provides them ease to talk to the brand and keeps them […]

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SEO

Importance of Anchor Text | SEO Best Practices

12 Aug , 2015  

Importance of Anchor Text | SEO Best Practices

SEO is ever changing and challenging the professionals to gain good search rankings. Along with the algorithm changes, SEO professionals are also changing their perspective towards SEO techniques and adopting new methods and platforms;. But sometimes little changes on site would bring drastic change in the search rankings. We all know that, there are more […]

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