SEO

Importance of Anchor Text | SEO Best Practices

12 Aug , 2015  

Importance of Anchor Text | SEO Best Practices

SEO is ever changing and challenging the professionals to gain good search rankings. Along with the algorithm changes, SEO professionals are also changing their perspective towards SEO techniques and adopting new methods and platforms;. But sometimes little changes on site would bring drastic change in the search rankings. We all know that, there are more […]

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SEM

Google Adwords Remarketing Explained | Digital Verge

3 Aug , 2015  

Google Adwords Remarketing Explained | Digital Verge

Google Adwords provides ample opportunities to advertise and market a product or a business in various ways, through different advertising networks. Remarketing is one of the most effective online advertising channel of Google Adwords, where you can reach out those users who have visited you once and turn them out to be your customers. Well, […]

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SEO

Importance of Meta Tags | SEO Factors

30 Jul , 2015  

Importance of Meta Tags

Search Engines solve a greater algorithm mystery, to show up the convincing results for the searched query and there are many factors that acts as clues in order to crack the mystery. Talking about basics of SEO, Meta Tags acts as basic and most influential clue to crack the mystery and also gain good search […]

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Google Analytics

What are Sessions, Users & Pageviews | Google Analytics Metrics

22 Jul , 2015  

What are Sessions, Users & Pageviews | Google Analytics Metrics

Understanding Google Analytics data is crucial to know the performance of the website and even to measure, whether you are reaching the desired results or not. Well, Google Analytics gives loads and loads of data about the website, the incoming traffic referrals, demographics, usability and many more. So, every webmaster looks forward to track out […]

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SEO

How to Set Up Search Console for your Website

17 Jul , 2015  

How to Set Up Search Console for your Website

If you are looking for some attention and traffic for your website, then Google Search Console setup is the first thing you need to look into. It helps you get recognition and initial search traffic for your website.     Google Search Console (formerly known as Google Webmasters Tools) is a free software provided by […]

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Google Analytics

How to Setup Google Analytics Account for Website

2 Jul , 2015  

How to Setup Google Analytics Account for Website

Websites might be for any reason, either for personal blogging or a huge corporation’s online representative. Many website managers are looking forward to maintain and monitor the performance of the website in all possible ways; Some track the incoming traffic to the website and analyze how people are liking the website. It is always a […]

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Social Media

How to Create Linkedin Company Page to Promote your Business

30 Jun , 2015  

How to Create Linkedin Company Page to Promote your Business

Linkedin gives a business a great opportunity to build network, promote their business and share important information through Company Pages. Like other social media platforms, companies can use Linkedin page to share business updates, product information and interact with audiences. Other than that, Linkedin also allows to recruit talented professionals through special tab on the […]

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SEM

Google AdWords Bidding Strategies Guide

29 Jun , 2015  

Google AdWords Bidding Strategies Guide

Adwords provides ample options for the advertisers and gives them control over what they advertise, to whom and for how much cost. Bidding Strategies provide them flexible options to choose smart payment ways to minimize their spendings and even organize according to their goals. Having multiple options, sometimes its confusing to choose perfect bidding strategy […]

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SEO

Is Directory Submission Still Effective SEO Technique?

24 Jun , 2015  

In recent years, Directory Submissions have taken on low priority, when compared to other SEO techniques. Backlinks are always very important and essential for websites to rank well, but always count on the quality of the links than the number. SEO experts always think twice on directory submissions after the penguin update, they are thought […]

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SEM

5 Key Metrics to Measure Performance of Google Adwords Campaigns

16 Jun , 2015  

5 Key Metrics to Measure Success of Google Adwords

Are you managing the Google Adwords Campaign? If yes, do you keep track of more than hundreds of metrics that are available for tracking and analysis of the campaign? It is difficult at times, but when you understand clearly the working of Adwords and its influential metrics and every nook and corner, its pretty manageable. Analysis […]

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Social Media

Social Media Image Sizes Guide 2016

15 Jun , 2015  

Social Media Image Sizes Guide 2016

[Updated: 04-11-2016]   Visuals always have greater impact on the audiences when compared to any form of content, don’t you agree? Social Media is made of Images, people love to view and share interesting images. Especially, platforms like Pinterest and Instagram are completely visual-centric platforms. Visuals have become a greater and crucial part of digital […]

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Social Media

Facebook Cover Photo Guidelines & Best Practices

9 Jun , 2015  

Cover Photo Guidelines

What is the first space that a user sees when they visit your facebook page? Cover Photo – a photo which is 851 pixels wide and 315 pixels tall, larger in size compared to any other image on facebook, lot of scope to make it creative, best visual opportunity to attract your visitor. So, make […]

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SEO

SEO Benefits of HTTPs Secured Website

3 Jun , 2015  

SEO Benefits of HTTPs Website

Google mostly doesn’t reveal its ranking factors, and it considers more than 200 factors to rank a webpage. Recently, Google has revealed saying that HTTPs secured sites would get a little boost in their ranking, and it will be ranking signal. HTTPs benefits your website with increased security, boost in ranks and quality referral data, […]

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Social Media

7 Effective Ways to Increase Facebook Page Likes

25 May , 2015  

Increase Facebook Page Likes

Every Facebook page owner would want to increase the likes, isn’t? And do you think is it an easy job? Nowadays, Facebook stood out to be the best social media platform to increase branding of your business and even to gain traffic to your website. Many page managers struggle to gain likes and even sometimes […]

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SEO

Importance of Sitemaps | SEO Factors

19 May , 2015  

Importance of Sitemaps

We all know that, there are more than 200+ SEO factors that affect the rankings in the search results and some of the factors cannot be ignored, sitemaps is one of them. In simple words, Sitemaps is just a map for a website. It explains the structure of your website to the crawlers, elaborates all […]

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