Starting off with SEO for your website?
In that case, resources and tools are much needed. When we talk about SEO tools, there are plenty of them. Some tools which are paid, those which are expensive and ones which are free. Most of us, look out for Tools which are free and productive too, isn’t?
Did you ever try Google SEO Tools? Google loves websites and SEO, It is making webmasters job easier by providing amazing SEO Tools, that helps websites to grow and gain higher rankings in Google search results. On top of all, they are Free.
If you are optimizing the website in order to gain visibility on web, then Search Console (formerly known as Webmasters) is where you should be. Search Console gives enormous data about the traffic that is coming through Google search. This tool also gives data about the errors, duplicate and broken links, duplicate meta description and much more on your website.
Google Search provides data like Impressions, Clicks, CTR (Click-through-rate), Position (Google Search), Links to the Website, Internal Links, Errors on Site, Indexed Pages, Ranking Keywords, Sitemaps data and more. This data is great resource to improve the SEO of your website. You just need to the add the URL of your website to the search console, and verify it following various methods.
Keyword Research is the critical and most prominent step of SEO, if you get keyword research right, most of your SEO work is done. Google Keyword Planner makes your research easy. Mainly, Keyword Planner is tool for Google Adwords, but Keyword Ideas from Planner are something to look out for.
Best use of this tool will give you best keywords to optimize your website. Main asset of using planner is you can figure out the search volume for a particular keyword, in simple words for a single word you can actually estimate how many are searching for it in a particular time span. There is no better tool than Google Keyword Planner for keyword research.
Google Analytics is the most powerful analytics tool one can opt for. This tool is simple to use and gives enormous data about the performance of the website. Being or not being on Google Analytics is no more a question, every webmaster should create an analytics account and grab most out of it.
Be it SEO or any digital marketing practices, Analytics allows you to measure the performance effectively. It gives data about visitors, pages visited, average time spent, bounce rate, traffic sources, behavioral reports, Adwords data, regional sources and many to count. Monitoring analytics regularly is recommended to understand your website and grab the opportunities to grow.
Trends is the most fascinating and helpful tool. Let’s talk about an example, if you are planning to curate content for SEO then searching for trending topics will be made easy using Trends. Basically, this tool gives Google’s search data over a period of time.
Trends allows you to search for trending topics and compare between two or more keywords. Depending on the search data, you can find out what topics can get more attention so that you can focus on them.
Alerts is a great way to discover the mentions and links on internet for your targeted keywords. Simply you need to create an alert for a keyword and Google will accumulate all the mentions of that keyword and send an e-mail. For example, if you have written an article on “Digital Marketing Trends”, by setting an alert you can find places (where people are talking about Digital Marketing Trends) on internet to link your content. You need to note that, Alerts wouldn’t give 100% mentions, yet it gives information to an extent.
One of the important factor of SEO is speed of the website. Having less loading time on both desktop and mobile is the key and Google PageSpeed Insights would help find the speed of a website and also lists out the opportunities to improve the speed.
So, These were 6 Google SEO Tools that would influence your SEO strongly, with the data they provide and their functionality. Make 100% use of these tools and let us know your views on them.