Search Engines solve a greater algorithm mystery, to show up the convincing results for the searched query and there are many factors that acts as clues in order to crack the mystery. Talking about basics of SEO, Meta Tags acts as basic and most influential clue to crack the mystery and also gain good search rankings. Websites looking for good search rankings, adapt SEO and other digital marketing techniques; and Meta Tags should not be ignored. Simple tags may vary many ranks and may head the websites to stand behind competitors.
Meta Tags were and always will be useful for the search engines; they help search engines and users to understand about your website. Let’s understand what are meta tags and their importance.
Meta Tags are the HTML data attributes that are meant to provide concise information about the webpage. These tags are present in the HTML code, in <head> section. Basically, the data present in these tags will not be displayed on the webpages, they are visible to the search engines and convey the purpose of the webpage.
Meta Tags Sample Code:
<title>Title of the Page | Important SEO Factor </title>
<meta name=”description” content=”Webpage Description Here”>
<meta http-equiv=”content-type” content=”text/html; charset=UTF-8″>
When it comes to meta tags, there are many but four of them are very crucial and important ones to focus on. These four meta tags help your website to increase the search rankings and gain more traffic. They are:
Let’s discuss importance of every meta tag in detail:
Title tag is present in the <head> section and although it doesn’t stand under <meta> but it is a meta tag. The only difference between title tag and other meta tags is that, as per W3C <title> tag is must for a webpage whereas meta tags are optional.
In simple terms, title tag acts as a title for an article, where article is a webpage. Search engines get to know about content of the webpage through its title, so its very important to make it simple and optimized. Always remember, Optimized titles gain good search rankings in the search results.
Know more about the Title Tag Optimization
<title>Title of Webpage | 65 Characters | Include Targeted Keyword </title>
Description is the attribute in the meta tag, that is meant to provide brief description of the webpage. As we already discussed, meta tags help search engines to understand about the webpage, and Meta Description attribute provides 160 characters to describe about the page, this description will not only help search engines but also the users to understand about your page in a glance.
Most of the times, meta description is picked up to appear in the snippet of the Google search results. So, write a crisp description which is understood by the users and also find what they are searching for.
<meta name=”description” content=”crisp, relevant, keyword-rich, 160 characters description”>
Keywords attribute allows to include all the keywords/queries that are relevant to the page. Previously, this attribute was used to rank the pages and webmasters started stuffing all the keywords at one place; so Google removed the prominence of the keywords attribute.
But, it is always wise to include relevant keywords under this attribute, that explains your webpage in more detail to the search engines.
<meta name=”keywords” content=”keyword1, keyword2, keyword3..”>
Meta Robots attribute tells search engine crawlers what to do with your webpage. There are two prominent values:
index/noindex: This meta robots attribute value tells search engine crawlers whether to show the page in the search results or not.
follow/nofollow: This meta robots attribute value tells search engines whether they should trust your webpage and follow the links on your webpage or not.
<meta name=”robots”, content=”noindex,nofollow”>
In the above syntax, meta tags conveys search engine crawlers not to index the page and also not to follow the links present in it.
Finally, Meta tags are very important both in point of SEO and user; so optimize the tags properly and always keep the targeted keywords in mind to get higher search rankings.