Going traditional, as every article or piece of information will have a particular “heading” to define it; in the same way, every webpage has a Title element that defines that page, which is known as “Title Tag”. These tags are displayed on search engine results Page (SERPs) in the preview snippet, so you can estimate how important is the title tag, to grab the readers/users attention.
Technically, Title element of the webpage is meant to define and provide the precise description of the page. Title tag comes into picture in most prominent places like SERPs, browsers, bookmarks, social sharing and in other websites too. So it stands out to be a critical element for both user experience and for SEO.
According to SEO, title tag is one of the important elements that can’t be ignored. Let’s see the importance:
When a webpage is opened up in the browser, Title is the first thing, the appears on the top.
When a person searches for your services using a keyword, which is your targeted keyword for your brand; if your website appears in the search results as snippets, first highlighted line is the title. So to grab the users attention, title should be attractive and well optimized.
When the web page is shared on social media, title is the important thing that highlights.
<title> Title Tag Example </title>
Title Tag should be limited up to 50-60 characters, however Google displays characters that fit in 512 pixel display. So up to 55 characters is a smarter option.
Primary Keyword – Secondary Keyword | Brand Name
Always it is recommended to include primary keyword in the title; especially in the start, as it is helpful for ranking in the search engines. Not only that, titles with keywords in the beginning attracts the user’s attention (as they find their searching term in the title). So having the keyword in the title attracts the web traffic too. So wisely place the keywords.
It is always recommended to have the brand name at the end of the title, it increases the awareness in the online market and increases your strength when compared to competitors.
Keep the title simple yet effective to attract all kinds of users. Creating compelling titles will grab the attention of the users in the search results, always remember that title is the first interaction of the user with your brand, so always have a positive impact on the user.
Title is the concise description of the online document, so it should be relevant with the information provided in the webpage. Search engines are very smart, they analyze the relevancy of the page with the title, then only lists it out in the search results. So always be conscious to maintain the relevancy.
Finally, remember that title optimization is one of the SEO factors and is important in both search engine perspective and in user experience perspective, so satisfy both of them to be on top!!