Google mostly doesn’t reveal its ranking factors, and it considers more than 200 factors to rank a webpage. Recently, Google has revealed saying that HTTPs secured sites would get a little boost in their ranking, and it will be ranking signal. HTTPs benefits your website with increased security, boost in ranks and quality referral data, so let’s check the SEO benefits and challenges that has to be considered.
Google has confirmed that HTTPs is one of the ranking factor, and also cleared that it will be affecting only minute number of queries and carries less importance than other factors like high-quality content etc. There are many other bigger impact SEO factors that has to be focused on, But having your website transformed into HTTPs is always beneficial to get that extra boosting for your ranks.
Did you know that, When traffic passes from HTTPs website to non-HTTPs website that referral data is vanished, and analytics captures that traffic to be “Direct” traffic. You will never from where you are getting the referrals from in this cases, you might be missing the greater insights for your website. When website switches to HTTPs, it tracks all the referral data in-detail, which is pretty important.
HTTPs provides your website security in many ways, either it be website containing sensitive data or simple content. Check out the security ways:
Most of the websites on web are moving on to HTTPs, gaining more security and gaining an edge on their competitors in terms of SEO too.