We all know that, Facebook Pages have brand new look; which is awesome. The new design entices many important factors and tabs, providing better use experience and easy navigation. Coming to Cover Photo, it is the first thing a page visitor would look at.
Read More: Facebook New Page Layout
Cover Photo – a photo which is 851 pixels wide and 315 pixels tall, larger in size compared to any other image on Facebook, page managers have lot of scope to make it creative, play to your strengths and best visual opportunity to attract your visitor. So, make sure you give your best in making the cover photo.
Never miss a chance to impress your customers and in Facebook marketing simple way to do it, is to create the best visuals, and Cover stands on top of the list. Now, purpose of your Facebook page can be anything, either to represent your brand, generate some leads, some sales to happen or simply to build customer relationships; whatever may be the purpose, optimizing the cover image and adopting the best practices is very beneficial.
Best Practices of Facebook Cover Photo
Before creating the cover photo, it’s important to know the Facebook Cover Pic Guidelines, so that you don’t violate any of them. If anyone violates the rules, Facebook takes an action against that particular page. So read the following guidelines carefully:
Read: Facebook Page Rules
Perfection of the page speaks it all, and perfection comes through perfect size and perfect image quality. Make sure that your cover image is of size 851 x 315 pixels. If you upload a cover pic of different size other than preset one, Facebook stretches it to fit in and in this process image quality is lost. Check out the dimensions:
Previously, Facebook had a rule not to have more than 20% of text on the cover image. But in recent years, it has removed that particular rule from the Facebook Page Guidelines. For a reason, it’s a good thing you can add some important content or call-to-actions in the cover. But, always remember visitors attention can be driven through good visual images when compared to content.
If you want to showcase your product or anything that describes your business in the cover photo, definitely you can go for it, but always remember to attract the customers. It is recommended by the experts, to showcase your product/object on the right-side. Primary reason is that users’ vision directly goes to the right side of the page. Let the design be simple, having good blend of colors and right amount of content.
Users love special occasions, convey them your wishes through a good Cover Photo. Changing the Cover pic occasionally keeps your users emotionally connected to your brand. Not only on occasions, if your business is offering any discounts or sales, display it on the cover pic. This is one the best practices to engage with the followers and gain quality leads from Facebook.
These are some of the best practices to follow for creating stunning Cover Photo, that drives user attention and also satisfies Facebook guidelines. If you have your own ways to enhance the cover photo, please do share it with us in the comment section below.