Cover Photo Guidelines

Social Media

Facebook Cover Photo Guidelines & Best Practices

9 Jun , 2015  

What is the first space that a user sees when they visit your facebook page? Cover Photo – a photo which is 851 pixels wide and 315 pixels tall, larger in size compared to any other image on facebook, lot of scope to make it creative, best visual opportunity to attract your visitor. So, make sure you give your best in making the cover photo and check the important point on your Facebook Business Page Checklist 



Never miss a chance to impress your customers and in facebook marketing simple way to do it is to create the best Cover Pic. Since, it is crucial and most noticeable part of your Facebook page, it’s recommended to follow some of the best practices. Now, purpose of your facebook page can be anything, either to represent your brand, generate some leads, some sales to happen or simply to build customer relationships, whatever may be the purpose optimizing the cover image and following the guidelines and best practices is very important.


Best Practices of Facebook Cover Photo


Abide to the Guidelines:

Before creating the cover photo, it’s important to know the Facebook Cover Pic Guidelines, so that you don’t violate any of them. If anyone violates the rules, Facebook takes an action against that particular page. So read the following guidelines carefully:

  • All covers are public. That means anyone who visits your page will be able to see your cover
  • Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright
  • You may not encourage people to upload your cover to their personal timelines

Here are the Facebook Page Rules

Perfect Size:

Perfection of the page speaks it all, and perfection comes through perfect size and perfect image quality. Make sure that your cover image is of size 851 x 315 pixels. If you upload a cover pic of different size other than preset one, Facebook stretches it to fit in and in this process image quality is lost. Check out the below image, to know the areas of the image to concentrate on.


FB Cover Photo Dimensions


Say No to Too much of Text:

Previously, Facebook had a rule not to have more than 20% of text on the cover image. But in recent years, it has removed that particular rule from the Facebook Page Guidelines. For a reason, it’s a good thing you can add some important content or call-to-actions in the cover. But, always remember visitors attention can be driven through good visual images when compared to content.


Designing is Top Most Priority:

If you want to showcase your product or anything that describes your business in the cover photo, definitely you can go for it, but always remember to attract the customers. It is recommended by the experts, to showcase your product/object on the right-side. Primary reason is that users’ vision directly goes to the right side of the page. Doing this will bring balance to your page, as profile pic will be on the left-side. Check out the below cover image, isn’t cool?


Facebook Cover Photo Guidelines


Blend it with other Parts:

There are various other parts of the page that has to completely blend with the cover pic, like Profile Picture, Like Button, Call-to-Action button, Message and Other options. See that you cover pic, integrates with other parts and forms an amazing facebook page all together. Cover Pic can contain some simple call-to-action or any discount details; be creative and make it simple yet effective.


Celebrate the Occasions:

Users love special occasions, convey them your wishes through a good Cover Photo. Changing the Cover pic occasionally keeps your users emotionally connected to your brand. Not only on occasions, if your business is offering any discounts or sales, display it on the cover pic. This is one the best practices to engage with the followers and gain quality leads from Facebook.


FB Cover Photo Rules


These are some of the best practices to follow for creating stunning Cover Photo, that drives user attention and also satisfies Facebook guidelines. If you have your own ways to enhance the cover photo, please do share it with us in the comment section below.

, ,

By  -      
Hi Guys, welcome to my blog. I'm Sowmya, started this blog to project my passion towards digital marketing. This blog talks about digital marketing and helps online marketers create successful campaigns. Follow me and get in touch, so that we can learn and as well as grow together.

Comments are closed.