What is the first space that a user sees when they visit your facebook page? Cover Photo – a photo which is 851 pixels wide and 315 pixels tall, larger in size compared to any other image on facebook, lot of scope to make it creative, best visual opportunity to attract your visitor. So, make sure you give your best in making the cover photo and check the important point on your Facebook Business Page Checklist
Never miss a chance to impress your customers and in facebook marketing simple way to do it is to create the best Cover Pic. Since, it is crucial and most noticeable part of your Facebook page, it’s recommended to follow some of the best practices. Now, purpose of your facebook page can be anything, either to represent your brand, generate some leads, some sales to happen or simply to build customer relationships, whatever may be the purpose optimizing the cover image and following the guidelines and best practices is very important.
Before creating the cover photo, it’s important to know the Facebook Cover Pic Guidelines, so that you don’t violate any of them. If anyone violates the rules, Facebook takes an action against that particular page. So read the following guidelines carefully:
Here are the Facebook Page Rules
Perfection of the page speaks it all, and perfection comes through perfect size and perfect image quality. Make sure that your cover image is of size 851 x 315 pixels. If you upload a cover pic of different size other than preset one, Facebook stretches it to fit in and in this process image quality is lost. Check out the below image, to know the areas of the image to concentrate on.
Previously, Facebook had a rule not to have more than 20% of text on the cover image. But in recent years, it has removed that particular rule from the Facebook Page Guidelines. For a reason, it’s a good thing you can add some important content or call-to-actions in the cover. But, always remember visitors attention can be driven through good visual images when compared to content.
If you want to showcase your product or anything that describes your business in the cover photo, definitely you can go for it, but always remember to attract the customers. It is recommended by the experts, to showcase your product/object on the right-side. Primary reason is that users’ vision directly goes to the right side of the page. Doing this will bring balance to your page, as profile pic will be on the left-side. Check out the below cover image, isn’t cool?
There are various other parts of the page that has to completely blend with the cover pic, like Profile Picture, Like Button, Call-to-Action button, Message and Other options. See that you cover pic, integrates with other parts and forms an amazing facebook page all together. Cover Pic can contain some simple call-to-action or any discount details; be creative and make it simple yet effective.
Users love special occasions, convey them your wishes through a good Cover Photo. Changing the Cover pic occasionally keeps your users emotionally connected to your brand. Not only on occasions, if your business is offering any discounts or sales, display it on the cover pic. This is one the best practices to engage with the followers and gain quality leads from Facebook.
These are some of the best practices to follow for creating stunning Cover Photo, that drives user attention and also satisfies Facebook guidelines. If you have your own ways to enhance the cover photo, please do share it with us in the comment section below.