SEM

Keyword Match Types in Google Adwords

2 Dec , 2015  

Keyword Match Types in Google Adwords

When it comes to Adwords, it’s all about keywords. User search queries should match the keywords that are linked to relevant ads created by Adwords. It is quite important to decide for which keywords should your ads trigger and also understand the purpose of the search made; in order to serve the user better and […]

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SEM

What is Quality Score & Why is it Important?

7 Mar , 2015  

Quality Score and Its Importance

While maintaining Google AdWords campaign, one should be so tricky and analytical in order to gain maximum clicks with minimum budget. You might be wondering? Maximum clicks can be possible only if the Ad is positioned in the Top right? And to position it on top, it costs more. Not really, Quality Score can actually […]

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