SEM

Keyword Match Types in Google Adwords

2 Dec , 2015  

Keyword Match Types in Google Adwords

When it comes to Adwords, it’s all about keywords. User search queries should match the keywords that are linked to relevant ads created by Adwords. It is quite important to decide for which keywords should your ads trigger and also understand the purpose of the search made; in order to serve the user better and […]

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SEM

Google Adwords Remarketing Explained | Digital Verge

3 Aug , 2015  

Google Adwords Remarketing Explained | Digital Verge

Google Adwords provides ample opportunities to advertise and market a product or a business in various ways, through different advertising networks. Remarketing is one of the most effective online advertising channel of Google Adwords, where you can reach out those users who have visited you once and turn them out to be your customers. Well, […]

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SEM

Google AdWords Bidding Strategies Guide

29 Jun , 2015  

Google AdWords Bidding Strategies Guide

Adwords provides ample options for the advertisers and gives them control over what they advertise, to whom and for how much cost. Bidding Strategies provide them flexible options to choose smart payment ways to minimize their spendings and even organize according to their goals. Having multiple options, sometimes its confusing to choose perfect bidding strategy […]

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SEM

5 Key Metrics to Measure Performance of Google Adwords Campaigns

16 Jun , 2015  

5 Key Metrics to Measure Success of Google Adwords

Are you managing the Google Adwords Campaign? If yes, do you keep track of more than hundreds of metrics that are available for tracking and analysis of the campaign? It is difficult at times, but when you understand clearly the working of Adwords and its influential metrics and every nook and corner, its pretty manageable. Analysis […]

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SEM

Understanding Google Advertising Network | Google Adwords

14 May , 2015  

Google Advertising Network

Google Adwords is a great platform to market your brand and reach your customers, but you should know how you are going to work with it and what will be your goals? Adwords gives ample ways to advertise your brand, Let’s look at the Google’s advertising networks and different ad formats you can choose from. […]

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SEM

What is Quality Score & Why is it Important?

7 Mar , 2015  

Quality Score and Its Importance

While maintaining Google AdWords campaign, one should be so tricky and analytical in order to gain maximum clicks with minimum budget. You might be wondering? Maximum clicks can be possible only if the Ad is positioned in the Top right? And to position it on top, it costs more. Not really, Quality Score can actually […]

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