Now-a-days for any business to succeed, they need to make their presence online, true isn’t?
These days we are hearing a lot about digital media and marketing online, the businesses that are investing into these marketing channels are growing digitally and gaining profitable returns too. When we talk about digital marketing, a lot of things run in our minds like: what is digital marketing, how to start, which channels to use, and how to be effective?
Well, firstly you need to understand the importance of digital marketing and how will your business get benefited from it, because digital marketing works differently for every business.
Billboards, one of the most effective traditional marketing practice, but are they still effective. Are we looking at the billboards while we are travelling on roads? Not really!
While travelling no one looks out of the window these days, everyone is busy with their smartphones or other digital devices, true right? People spend most of their times online compared to yesteryears. So being present on the digital devices is more productive, as there are more chances to be found.
Digital Marketing has wider opportunities for business growth, helps to reach targeted customers, create long-lasting relationships, quite affordable and even helps to generate good number of leads.
Digital Marketing is a term given to any form of marketing products/services through online channels. Simply, Connecting and Marketing to the customers through digital channels like search engines, email, website and social media is called Digital Marketing.
Well, Digital Marketing is very vast, it is quite difficult to understand every bit of it. So, if you are looking forward to build an Digital Marketing Strategy for your business, firstly you need to pen down your objective, which set of audiences you want to target and goals you want to accomplish through marketing online.
Once you are clear about your goals, analyze every Digital Marketing component and how will it benefit your business.
Before going to components you would need some essential assets, like content, blog posts, online tools, social media accounts, infographics, newsletters, ebooks, company logos, brochures and many as such. Content is the most important pillar of digital marketing strategy, stronger the content stronger will be the impact on the audiences.
There are many tactics, assets, and practices that come under the term “Digital Marketing”. Knowing and understanding everything at once is not possible, so let’s look at primary and most important components of Digital Marketing.
It is the online address of your business/brand, having a proper official website is very important for success of your online marketing strategy. Make sure that your official website satisfies the following must-haves:
Many users and customers start their journey on search engines, by searching for the products and services they need. So, are you getting found when they are looking for services/products offered by your business? Search Engine Optimization can help you found on search engines like Google or Bing. When you optimize your website/blog properly using the targeted keywords of your business, search engine ranks your website in the search results; making it easily visible to the users. SEO is not that easy as it seems, main key to success is proper optimization and patience.
Well, SEO is very valuable and also time-taking procedure, and in this competitive world, gaining quick exposure is quite important for building strong customer base. For instant results, opt for paid advertising on various online channels. Google offers Google Adwords and Social Media platforms also offer paid advertising options, that provides right exposure and advertises your business to the targeted audiences. Investing in paid ads is a great way to put your digital marketing strategy in the right direction and reach your goals in a faster pace.
When we say digital marketing, social media is the nondetachable and unavoidable part of it. Everyone is more and more active on social media platforms when compared to any other online entity, so reaching and connecting with your customers is easy through social media presence. Utilize social media channels, to get connected to your customers and influencers. Social Media is powerful as you can directly talk to your customers and know what they are thinking about your products/services; so that you can grow more and more.
Content is king, and will always be. Creation of content (like blog posts, videos, photos, social media posts, etc) and sharing it on different online platforms for brand awareness, lead generation, growth of traffic, gaining more customers or building reputation; is mainly called as content marketing. Precisely, this marketing is done implicitly to gain interests of the customers with the help of content, without promoting the business directly.
Email is a great and most effective way to keep in touch with your customers and talk about your services/products. Through emails you can showcase your services, Talk about new offers or resolve customers’ issues. In short, you can maintain healthy relationship with your customers and influence them to do word-of-mouth marketing to new audiences about your business.
Having a blog for your business is a must, as it stands out to be additional asset for promoting your business. Blog would help you attain more trust from the users and authenticity in the market. Integrate a blog on your official website and share content that would provide information and educate your users. Talking about marketing your business digitally, through blog you get to share more content on social platforms and communicate with your users, other than just sharing promotional content. And business that blogs gains more traffic to their website compared to businesses that don’t.
Greatest asset of digital marketing is that you can measure your performance and efficiency through Analytics. There are many analytics tools that would help you analyze and measure your marketing campaigns through website, blog, social media channels and paid advertising. The analytics data is crucial for increasing your performance and also for generating more leads.
Other than these popular components, Digital Marketing strategy also includes affiliate marketing, online PR, marketing automation, inbound marketing, webinars and more.
If your business is already into digital marketing practices, tell us what all you consider in your marketing strategy and how is it working for you. And if you are still thinking whether to invest your time in digital marketing for your business or not, then you are definitely wasting your time thinking, take an action immediately. Because, Digital Marketing is worth your efforts.