Websites might be for any reason, either for personal blogging or a huge corporation’s online representative. Many website managers are looking forward to maintain and monitor the performance of the website in all possible ways; Some track the incoming traffic to the website and analyze how people are liking the website. It is always a great pitching point to track the website performance, the deeper the analysis and research, the better you understand the audiences. And once you understand your customers, it’s easy to reach them and build beneficial relations.
Google Analytics is a free tool that allows you to understand the performance of the website and even track out the data that is very beneficial and answers many questions, like which keywords are working out? which webpage is liked by the people? From which geographical area are your audiences coming from? and many more.
What is Google Analytics?
Google Analytics is product of Google, that tracks statistics, metrics and traffic of any website. If your website is added to the Google Analytics, you can track the number of visitors to your website, keywords that are leading to your website, all the referrals to the site, geographical data of the visitors, behavior of the visitors and more. Having Google Analytics will encourage you to study your visitors and gives you opportunities to convert them to be faithful customers.
Google account would be sufficient to signup for Google Analytics. Visit www.google.com/analytics/ and click on signup. Enter your Email Id and password to access analytics. Once you have signed up, you will be directed to new account setup page.
You will land up on page, where you need to fill-in some details to setup your account
Firstly enter the Account Name, which is the top-most level of the hierarchy , where under one account you can manage upto 100 analytics tracking IDs. Then enter the Website name and URL address. Specify the industry that your website belongs to & lastly enter the time zone using which google analytics would calculate your statistics as per your business day.
Data sharing options are completely optional, so its your wish to select or deselect the options given.
After filling up the details, Click on the “Get Tracking ID”.
When clicked on “Get Tracking ID”, you will land on to the following page, where you can find the tracking ID and tracking code.
Embedding of the tracking code is quite simple, Copy the tracking code and paste it into the HTML code of your website, just before the closing <head> tag.
Once you embed the tracking code into your website HTML code, come back to the Google Analytics and check the status, it has to be “Receiving Data”. When the status changes, thats done!
Once your Google Analytics account is setup for your website, leave the analytics for about 24 hours to track some valuable data. Then get back your Google Analytics Reporting to analyze the data.
Google Analytics gives enormous data about your website and in initial stages it’s difficult to track which information is important. So take your time in the beginning and list all the important metrics that you want to analyze and act accordingly to enhance your website.