Is Directory Submission Still Effective SEO Technique?

24 Jun , 2015  

In recent years, Directory Submissions have taken on low priority, when compared to other SEO techniques. Backlinks are always very important and essential for websites to rank well, but always count on the quality of the links than the number. SEO experts always think twice on directory submissions after the penguin update, they are thought to be spammy but when done safely, there are great foundation for your website providing the dofollow backlinks.

Question is How do we do it “Safely”?



What are Directories?

Directories are the large databases, that hold huge number of websites segregated based on their categories and sub-categories. There are always paid and free directories, some of them take websites on the whole and some accept only a webpage or a post.


Directory Submission & SEO

Directory Submission is basically the procedure of submitting or listing your website in the apt  sub-category of a directory. Directory Submission can be done safely by following certain steps; and first and foremost step is to submit the website in the correct and most relevant sub-category.

Steps that can’t be Ignored:

  • Search Directories & Select a Directory
  • Check the Directory, Whether it is SEO-Friendly or Not
  • Select relevant Category
  • Fill-Up the Website Details
  • Confirm the Submission
  • Confirm the Submission via Email

Is Directory Submission Still Effective SEO Technique?

SEO Benefits:

Get Backlinks: Backlinks are kind of backbones to a website, for gaining good rankings and traffic. Having SEO-Friendly backlinks is a must for any website, and gaining them is the first thing any SEO expert does. Directory Submission is the off-page technique to look onto, to gain quality dofollow backlinks.

Exposure: Starting off with the directory submission, will get your website with relevant exposure in the directories in your category. Which will slowly push up the rankings in the search results too.


Steps to be Safe:

  • Submit the website in correct sub-category
  • Never submit your website in the wrong category
  • Do not provide wrong Links
  • Do not provide wrong or un-authentic content
  • Do not submit in the directories asking for reciprocals or wants their content on to be on your website.

Finally, Directory Submissions is not non-spammy technique when it’s done safely. So, start off with the submissions and gain some authentic and dofollow links for your website.


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Hi Guys, welcome to my blog. I'm Sowmya, started this blog to project my passion towards digital marketing. This blog talks about digital marketing and helps online marketers create successful campaigns. Follow me and get in touch, so that we can learn and as well as grow together.

  • Hey there, nice article. Examples of some directories where I can submit my website links?

    • Sowmya Sree Chilkuri

      Hello, Thanks for Liking the Post..!! Here is the list of directories, with which you can start off.
      SEOmoz Directory List
      Feel free to Share your thoughts 🙂

      • Awesome! 🙂 Great job.

  • We can say that directory submission means listing your website in web directory selecting specified category. Directory submission is still important part of Off-page SEO. Thanks for sharing your blog and keep it sharing with future updates.

  • Hetaxi Patel

    i want to do directory submission for my website (adsplz) can you tell me can i use different title and description for different site or i use same.

    • Hi,
      Well, having different titles and descriptions would definitely be a plus, as it avoids duplicate content. But, make sure that you include your brand name, targeted keyword and purpose of your site clearly in the title and description. For example, for different variations of the title, you can use different action words or rearrange the words in a relevant manner. Hope this helps you!